Rodrigo P. Martel
Data-Driven Digital Marketer Strategist
I'm a marketing graduate from El Salvador with 5+ years' experience in content creation, social media, email campaigns, and data analysis. I help brands tell their story, grow online, and make data-driven decisions.
Education
*The RoMartel logo symbolizes my commitment to data analysis and business strategy. The computer screen reflects the tech-driven nature of my work, while the line graph highlights my focus on turning data into actionable insights.
My journey in Marketing Actionable data and finance began with a Bachelor's Degree in Marketing (emphasis in Analysis) from Universidad Francisco Gavidia. I deepened my technical foundation with:
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Diploma in Digital Transformation & Open Government, OEA (2024)
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Diploma in Data Analysis, Google, Microsoft & Kodigo (2024)
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Specialization in Logistics, Universidad Francisco Gavidia (2020)
To stay at the forefront of technology and analytics, I continuously expand my expertise through advanced certifications in: SQL, Python for Data Analysis, Advanced Excel, Power BI, Agile Methodologies, Scrum Master, and ongoing Google Project Management. I believe lifelong learning drives innovation and efficiency in marketing, finance, and data strategies.
Experience
I create data insights, visualizations, and improve business workflows. I train teams on digital tools, conduct market research, and manage projects using agile methods.
Laboratorios Roma Chemical: Designed Power BI dashboards for financial KPIs and sales forecasts, trained departments on digital reporting processes, and optimized marketing budgets.
HP (Remote): Managed a 15-person support team, analyzed performance metrics to reduce operational costs and introduced efficiency processes that improved the business.
Intelitecsa: Managed projects, performed risk assessments, and provided strategic decision support to improve business performance.
Projects Contract
- Marketing Consultant (Remote) — Upwork -Fiverr
Executed digital marketing strategies, managed content across platforms, tracked KPIs using Power BI and Google Sheets, and optimized workflows with Trello and Asana. Conducted cost-benefit analyses to support senior management.
- Outlier/Testlio/uTest (Remote) — AI Training - Tester
Develop and implement predictive analytics models to optimize resource allocation, evaluate AI-generated outputs for reporting accuracy, and test AI systems for data consistency.
Oversaw budgets and financial KPIs for large-scale IT projects with Ooma Granite, MetTel, VikingCloud, and AireSpring, coordinated cross-functional teams, and delivered reports on budget variance, cost-per-ticket, and ROI.
Banco Central de Reserva Consultant
Supervised GIS-based mobile data capture teams, streamlined data collection processes, and produced financial and geographic analyses for central bank studies.
Universidad de El Salvador - Moodle Coach
Conducted platform adoption workshops, analyzed learner engagement metrics, and trained professors on data-driven course improvements.
